300 journalists from over 50 countries

At the annual IFA Global Press Conference, industry, the media and impetus come together to share insights into consumer electronics trends and set the agenda for the IFA technology trade show to be held in September. In this context, Metz, the German premium TV manufacturer, presented details of its progressive internationalization strategy to an international audience for the first time - a key element here is the introduction of Metz Classic in China.

"Every brand needs a good story", with these words Metz CEO Dr. Ing. Norbert Kotzbauer gave his keynote address at this year's IFA Global Press Conference and thus immediately set the stage for his presentation: in the next 15 minutes, it was only a matter of secondary products; rather, Kotzbauer presented the basic strategy behind the new global brand METZ blue and its path the international TV market.

The METZ blue brand has already been introduced in the DACH countries, other parts of Central Europe, Southeastern Europe as well as India, Hong Kong and, more recently, South Korea - each with country-specific product line-ups and corresponding equipment relevant to local requirements, located in the mid-range segment of each market. Other countries would follow in 2019. In the long term, METZ blue should be available worldwide.

During his speech, Kotzbauer also emphasized the central position of Metz Consumer Electronics, which - based in Zirndorf in Franconia - has overall responsibility for the marketing of METZ blue in Europe. This strengthens, according to Kotzbauer, the company location and the future prospects of the company. He also announced a milestone for the already established Metz Classic brand, which should give the company and the brand a further boost: Metz Classic will be launched in China in 2019. The highly specialized TV manufacturer thus taps into one of the world's largest growth markets in the CE industry with its traditional brand.

Details can not yet be mentioned in the target market against the background of the currently still negotiable product policy, but one can be sure that the final concept will be announced at the latest at the IFA in September.

additional Information

METZ blue: www.metzblue.com/en-GB/
IFA Global Press Conference: gpc.ifa-berlin.com

IFA Global Press Conference 2019 in Huelva, Spain

The Global Press Conference is the international launch of communication activities around the IFA, the world's leading trade fair for consumer electronics and home appliances. In front of 300 journalists from 55 countries, the German TV traditional manufacturer Metz presents its global brand orientation in Huelva, Spain. 

Metz, based in the premium TV segment and previously represented primarily in German-speaking countries, is further expanding its international brand orientation. In addition to the implementation of the two-brand strategy in the DACH market with Metz Classic and METZ blue, as well as the launch of METZ blue in Hong Kong, India and much of southern and eastern Europe, the presentation of the global brand strategy will now follow IFA Global Press Conference (25 to 27 April 2019 in Huelva, Spain), the next milestone in the consistent internationalization course. 

Metz presents its way onto the global TV market under the title "METZ blue - a German TV brand goes global". The company not only presents its role as the European research and development center of its parent company SKYWORTH and its responsibility for the entire European business, but also shows the next steps on the way to becoming a global brand before an international audience. 

METZ blue has brought nearly limitless entertainment to every living room since its launch in September 2018 with Android 8.0 and the associated access to movies, games and apps via the Google Play Store, integrated voice control by the Google Assistant and numerous smart features.

Additional Information:

METZ blue : www.metzblue.com/en-GB/ 
IFA Global Press Conference : gpc.ifa-berlin.com

S9A OLED has been awarded in three categories.

At this year's Consumer Electronics Show in Las Vegas, USA, Metz parent company SKYWORTH organized a global media launch. During this conference, SKYWORTH presented not only new TV models with outstanding technology but also its global brand strategy - with Metz as its central component. 

A total of seven new TV models, four awards and a new global brand strategy: that's how the CES week for SKYWORTH could be summarized. SKYWORTH, the parent company of Metz and one of the biggest players in the global TV industry, unveiled its new brand strategy at CES under the title "Leading the World, together". With the new strategy, the company wants to position itself as a global intelligent hardware manufacturer and system provider. 

As a German premium consumer electronics company, Metz plays an elementary role in the expansion of SKYWORTH's global brand strategy. The implementation of the two-brand strategy in Europe with the Metz Classic brands in the premium market and METZ blue in the midrange segment is a central component of SKYWORTH's global brand strategy, which not only includes the Metz brands, but also the global positioning of the SKYWORTH and Coocaa provides. The specific positioning of individual brands and the product range used are coordinated with each country.  

Following the successful market launch of METZ blue in Europe, Hong Kong and India, further milestones are thus being made to consistently continue the announced internationalization strategy of Metz within the SKYWORTH Group. The Zirndorf site in Germany, with its production facility within the group, continues to be immensely strengthened: not only in its function as a European research and development center and its responsibility for the entire European business of SKYWORTH, but also as a core element of SKYWORTH's brand strategy.

SKYWORTH has established or partnered with nearly 20 countries and regions to distribute its products in over 100 countries.