Metz presents global brand strategy

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IFA Global Press Conference 2019 in Huelva, Spain

The Global Press Conference is the international launch of communication activities around the IFA, the world's leading trade fair for consumer electronics and home appliances. In front of 300 journalists from 55 countries, the German TV traditional manufacturer Metz presents its global brand orientation in Huelva, Spain. 

Metz, based in the premium TV segment and previously represented primarily in German-speaking countries, is further expanding its international brand orientation. In addition to the implementation of the two-brand strategy in the DACH market with Metz Classic and METZ blue, as well as the launch of METZ blue in Hong Kong, India and much of southern and eastern Europe, the presentation of the global brand strategy will now follow IFA Global Press Conference (25 to 27 April 2019 in Huelva, Spain), the next milestone in the consistent internationalization course. 

Metz presents its way onto the global TV market under the title "METZ blue - a German TV brand goes global". The company not only presents its role as the European research and development center of its parent company SKYWORTH and its responsibility for the entire European business, but also shows the next steps on the way to becoming a global brand before an international audience. 

METZ blue has brought nearly limitless entertainment to every living room since its launch in September 2018 with Android 8.0 and the associated access to movies, games and apps via the Google Play Store, integrated voice control by the Google Assistant and numerous smart features.

Additional Information:

METZ blue : 
IFA Global Press Conference :


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