SKYWORTH and Metz at CES 2019

Posted by METZ INDIA Admin on

S9A OLED has been awarded in three categories.

At this year's Consumer Electronics Show in Las Vegas, USA, Metz parent company SKYWORTH organized a global media launch. During this conference, SKYWORTH presented not only new TV models with outstanding technology but also its global brand strategy - with Metz as its central component. 

A total of seven new TV models, four awards and a new global brand strategy: that's how the CES week for SKYWORTH could be summarized. SKYWORTH, the parent company of Metz and one of the biggest players in the global TV industry, unveiled its new brand strategy at CES under the title "Leading the World, together". With the new strategy, the company wants to position itself as a global intelligent hardware manufacturer and system provider. 

As a German premium consumer electronics company, Metz plays an elementary role in the expansion of SKYWORTH's global brand strategy. The implementation of the two-brand strategy in Europe with the Metz Classic brands in the premium market and METZ blue in the midrange segment is a central component of SKYWORTH's global brand strategy, which not only includes the Metz brands, but also the global positioning of the SKYWORTH and Coocaa provides. The specific positioning of individual brands and the product range used are coordinated with each country.  

Following the successful market launch of METZ blue in Europe, Hong Kong and India, further milestones are thus being made to consistently continue the announced internationalization strategy of Metz within the SKYWORTH Group. The Zirndorf site in Germany, with its production facility within the group, continues to be immensely strengthened: not only in its function as a European research and development center and its responsibility for the entire European business of SKYWORTH, but also as a core element of SKYWORTH's brand strategy.

SKYWORTH has established or partnered with nearly 20 countries and regions to distribute its products in over 100 countries.


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